Met this morning with a potential new crafting group, like all the groups that I have been in contact with, they find themselves in the same situation of not creating a sustainable market place.
After pondering about this and why is it that craft projects don't do any pre work before setting up led me to one answer - these projects are always well nearly always started our of a passion to make the lives of those less fortunate better.
What seems to be forgotton is that at the end of day, they are manufacturers and they need to earn a living, so once the romantic illusion is put into a box especially when not enough comes in, the reality sets in that it needs to make money to survive.
This is also why when these projects are set up no thought goes into what the market is after and what the project can deliver on the needs of the market.
More and more Tangerine is playing a role of assessing the needs and finding manufacturers and giving them specific briefs on what to make.
Slowly and surely a fully fledge marketing agency is being formed that is starting to offer a full service offering from designing their logos to creating products for them to produce.
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2 comments:
Hello there!
Sailing in the blogosphere I found your interesting blog.
I know in Southafrica now many races are living in peace, Im very happy because this.
I think we have to learn about our past errors...:)
If you want, visit my blogs, you can use my translation on movilwagg, the principal one.
Warm greetings from Chile!!
Keep blogging...
Thank you Eduardo, you are the first person to comment on my blog. I have been working with many different women groups for nearly two years now, they have taught me so much especially how to be grateful for everything now matter how big or small.
Hopefully I will here from you again - Sharon
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